ANNI LU is a coveted Danish jewellery brand founded by Helle Vestergaard Paulsen in 2013. Since then, ANNI LU has exploded onto the international fashion scene and is regularly featured on Scandinavian fashion press such as ELLE, COVER, EUROWOMAN, among others.

The design features include 14 and 18 karat gold plated sterling silver, colourful beads, and semi-precious stones.  ANNI LU’s key signatures are the use of colourful tropical styles, accent coins, and initial pendants. The AW19 collection, “DREAM SEA,” evokes imagery of the ocean and the playfulness of small shell designs.

Because each piece is handmade with love, ANNI LU’s designs are sure to enhance a personalised touch to every woman’s wardrobe.